More Summer Business Reading | Jobs In MD

More Summer Business Reading


Looking for a good summer beach read to boost your business, either on your e-reader or in paper form? Here is a suggested title:


Book: Drive: The Surprising Truth About What Motivates Us

Author: Daniel Pink

Reviewer: Jim Baumer,

Our entire business model (as well as government, education, etc.) is built upon a motivation system that uses the carrot and stick approach (what he calls Motivation 2.0).

That approach might have worked in the 20th century, but it doesn't in the 21st and Pink, in fact, says that this causes harm.

We need a motivation upgrade to Motivation 3.0. Pink says that the upgrade involves:

  1. Autonomy
  2. Mastery (making progress and getting better at something that matters)
  3. Purpose (finding something that's bigger than ourselves)